Every year, stylists vote on their favourite professional hair care products as part of behindthebottle.com’s dedication to celebrating and developing the professional hair care industry.
The Competition
This year, HydrateShampoo competed with Farouk Systems CHI Infra Shampoo, Joico K-PAK Shampoo, Redken All Soft Shampoo and Color Extend Shampoo ,which are all recognizable products with stylists and consumers alike. Last year’s winner, Paul Mitchell’s Super Skinny Shampoo, wasn’t even in the running.
Best Known for What's Not in the Ingredients List
This shampoo is sulfate- and salt-free for gentle cleaning. Salt will typically rough up the hair cuticle, which can result in colour fading. Hair is cleaned gently with coconut, corn and sugar derivatives that also help prevent colour loss.
PureOlogy is a vegan line of professional hair care products, and uses only certified organic botanicals.
Concentrated Formula
Its concentrated formula means a little goes a long way, which offsets the expense of this high-end product. “Use just a tiny bit for excellent results. Since using this product, my hair color has not faded one bit between colorings. I love it – and it lasts forever!” raves Della Street in an amazon.com review.
“Although it seems like a lot for shampoo, this will probably last me a year!” Frances of amazon.com concludes. Depending on the size purchased, this shampoo can cost up to $50.00/litre.
Fragrance
Amazon.com reviews are mixed about the fragrance. Reviewer Zuberdeen describes it as having “a minty sort of smell that I find natural and refreshing; although it is a bit strong at first, by the time I am finished styling the minty smell is gone and my hair just smells fresh & clean.”
The “herbal and earthly and clean” scent described by another Amazon reviewer, A. Bippart ,is “much like Aveda shampoos.” This earthly trace may be what Eclectic Shopper refers to as smelling “funky.”
The actual aroma is a combination of PureOlogy’s Signature AromaTherapy Blend of Ylang Ylang, Bergamot, Anise and Patchouli.
High Profile Recommendations
- Fitness Magazine, Beauty Award 2008 for Best Dandruff Treatment: PureOlogy Dandruff ScalpCure Shampoo.
- Allure Magazine’s October 2008 issue suggests PureOlogy NanoWorks Condition for extraordinary conditioning and maximizing colour protection.
- Us Magazine recommends PureOlogy’s NanoWorks Shampoo to get celebrity hair like Ali Larter, in its April 2008 issue.
- Glamour adds that the ShineLuxe treatment is a great way to add gloss to sun-damaged hair.
Discover the nominees and winners for other behindthebottle.com’s Stylist Choice Awards 2008.
