Professional products are not sold to the mass market by manufacturers. They get there by shady dealings, and the consumer ends up paying the price.
The next time professional hair care products show up on the shelves of the local drug or grocery store, consumers should know that their favourite brand did not end up there directly from the manufacturer.
Professional salon products that are sold outside of salons are called "diverted products", and according to Beautys Systems Group Canada, this is bad for not only the manufacturer, but the consumer and the store selling the product as well.
How Does Product Get Diverted?
“Collectors,” as described by John Paul Mitchell Systems, contact salons and make attractive offers to have the salon purchase large quantities of product on its behalf. Usually, the collector will offer to pay more for the lot than the cost the salon would pay, so there is little work for the salon to make a quick buck. The collector then sells the product to mass retailers at a discounted price. The retailer in turn, prices the product at the same price as salons or even higher in some cases creating no advantage to the consumer.
Counterfeit operations have almost mastered the art of duplicating packaging, tricking the retailer and the consumer into thinking they are purchasing authentic products. Manufacturers can spot counterfeit packaging by telltale signs such as language errors, font and size errors, subtle shape differences, and of course by analyzing the product within.
FOX News reported June 10, 2003 that counterfeit hair care products independently analyzed were found to have dangerously high levels of toxic bacteria and other impurities—enough to make a person sick and require medical attention.
What is Wrong with Buying Diverted Product?
Professional salon products purchased in a drugstore, grocery store, through the internet or at any other unauthorized outlet, may be:
old, resulting in loss of effectiveness of ingredients. This is a waste of money for the consumer.
counterfeit, which means it is completely unknown what hazardous ingredients are in the product and may make the consumer ill.
diverted, which means consumers are contributing to devaluing the professionalism of the product and industry.
tampered with, which means harmful ingredients could have been added as filler, again, potentially making the consumer sick.
discontinued or recalled product which is dated, defective or harmful to the consumer. There is a reason the product was taken off shelves in the first place.
Any professional product purchased at a drug or grocery store will not be guaranteed by the manufacturer. Most salon products indicate this right on the product.
Be An Informed Consumer
Next time professional product is found at a drug or grocery store, notice that the shelves don’t usually carry as much inventory as the regular drug-store brands. This is because the store isn’t ordering specific quantities—it is taking what it can get from the collector. The price may not be significantly cheaper than the salon down the street, and there is no rhyme or reason to the lines being carried or what products from those lines. What is sold this week may be replaced by entirely different brands and types next week.
Ask the manager of the store where the product was purchased, and if it is guaranteed the same way salons guarantee professional hair care products. Be informed, and be careful when purchasing salon products from a mass retailer.
The copyright of the article Counterfeit Hair Care Products in Hair Care Products is owned by Jill Nessel. Permission to republish Counterfeit Hair Care Products in print or online must be granted by the author in writing.
Does this mean that items available at Walmart - like Fructis products -
are potentially dangerous?
Dec 28, 2008 12:47 PM
Jill Nessel :
No, my article specifically refers to professional salon hair product.
These are shampoos, conditioners, treatments, styling aides, etc that
usually have printed on them "guaranteed only when purchased from a
professional salon." Fructis is not considered a
"professional" line of hair care product so I am sure this
product is safe for you. When professional product leaves the distributor
or is sold from a salon to a mass retailer we cannot gurantee that what is
in the bottle is actually the product you are purchasing. This problem
does not usually happen with brands regularly sold in mass retailers.
Jan 21, 2009 11:35 PM
Guest :
I have been a salon owner for 30 years and have never seen a
"collector". I believe that they are simply the latest
smokescreen put up by manufacturers to hide the real culprits of diversion,
their distributors. Every Target, Walgreens, grocery chain and others in
every town in America is consistantly stocked with professional products.
Am I to believe that these huge chains can get enough of those products
form salons to keep their shelves full? No way! Even if they could get them
from salons, the distributor would have to be in on it. To all of the salon
pros out there, quit fighting diversion by complaining about it and just
drop the line if it shows up in retail chain stores. Save you loyalty for
those who are loyal to you! Your clients will buy what you recommend. Why
do you think retail chains are so interested in professional products
anyway? Because professionals endorse them so customers trust in them. You
are basically working for them as a walking, talking commercial. There are
tons of fantastic products made by smaller companies that are under the
radar of retail chains, including private label. I don't waste my breath
trying to convince my clients that chain store products are old or fake or
dangerous. I just go to my salon, pack up any products that I see in
chains, and send it back to the distributor. Whatever I replace it with is
always a product that truly is salon exclusive, and most people who are
willing to shell out 20 bucks for a bottle of shampoo prefer it that
way.
Jan 22, 2009 7:58 AM
Jill Nessel :
Thanks for your comments! I agree that in some situations the distributor
and/or manufacturer could be in on the diversion. I've met several people
who are diverters and they range from being average people with
transportations companies, salon owners, and sales reps. I constantly hear
rumours about about a very large,very popular brand of professional
haircare products being sold to mass market directly from the manufacturer
but of course this claim is hard to prove. Let us know what you find
out! I agree about pulling lines that are found in drug stores. I met a
salon owner yesterday who was doing just that...had his men's line and the
same very famous brand I spoke of earlier on blow-out for 40% off so he
could bring in Sebastian.